How to increase Airbnb occupancy during off-peak seasons: 10 proven tips
- Mar 17, 2025
- 3 min read
Managing a holiday let in Falmouth and Flushing during the low season can be challenging, but with the right strategies, you can maintain strong occupancy rates and maximise revenue. At Guested, we specialise in Airbnb management and holiday let management, ensuring your property stays booked year-round. Here are our top 10 tips to attract more guests in the off-season:
1. Offer discounts and special deals
Competitive pricing is essential during quieter months. A well-timed discount can encourage bookings and longer stays.
Strategies:
Offer weekly and monthly discounts to attract extended stays.
Provide early bird and last-minute deals.
Reward repeat guests with exclusive discounts.
Pro Tip: Use a dynamic pricing tool like Pricelabs to adjust rates according to local demand. Reach out to previous guests via email, WhatsApp, or Airbnb messaging with tailored offers.
2. Target remote workers and digital nomads
With remote work on the rise, many guests look for properties suited to working from home.
How to attract them:
Ensure high-speed Wi-Fi and mention download speeds in your listing.
Create a dedicated workspace with a desk and chair.
Offer discounts for long-term stays.
Pro Tip: Use keywords such as "ideal for remote work," "super-fast Wi-Fi," and "comfortable workspace" to boost visibility.
3. Optimise your listing for the season
Highlight seasonal attractions and amenities relevant to your area.
Example: "Cosy apartment with sauna & log burner – Perfect for a winter getaway!"
Pro Tip: Promote local seasonal events, like Falmouth’s Christmas markets or winter sailing festivals, to attract visitors.
4. Update your photos for low season appeal
Seasonal imagery can make a big difference. Showcase cosy interiors in winter, or lush greenery in spring.
Pro Tip: Your first listing photo is crucial, ensure it’s bright, inviting, and aligns with seasonal trends.
5. List on multiple booking platforms
Don’t rely solely on Airbnb. Increase your exposure by listing on:
Vrbo
Google Vacation Rentals
Your own direct booking website
6. Market to locals and staycationers
Many travellers look for local weekend breaks. Promote your property to those nearby.
Ideas to attract staycation guests:
Offer romantic getaway packages.
Partner with local restaurants for exclusive discounts.
Highlight nearby attractions like the Helford River or Flushing’s coastal walks.
Pro Tip: Advertise in local Facebook groups, parish magazines, and community newsletters to reach local audiences.
7. Allow flexible cancellations and instant booking
Travel uncertainty means guests prefer flexibility. Offering a relaxed cancellation policy, even if just for low season, can increase bookings.
8. Leverage email marketing
If you have past guest emails, use them! A simple monthly email can drive repeat bookings.
What to include:
Exclusive discounts for past guests.
Positive guest reviews.
Upcoming seasonal events in Falmouth and Flushing.
9. Partner with local businesses
Enhance guest experiences by collaborating with nearby attractions.
Examples:
Discounted spa packages for wellness travellers.
Special deals on boat trips around the Fal Estuary.
Food and wine tours in Cornwall.
10. Offer unique perks and upgrades
Differentiate your listing with added value.
Ideas:
Welcome gifts with Cornish treats.
Early check-in and late check-out options.
Complimentary bikes or transport passes.
By implementing these strategies, your holiday let in Falmouth and Flushing can thrive even during the low season. At Guested, we offer expert Airbnb management and holiday let management services to help you maximise your bookings year-round.
