As the popularity of Airbnb continues to grow, so does the competition among hosts to attract guests. One crucial factor that determines a listing's visibility on Airbnb is its ranking. In this blog, we will discuss what Airbnb ranking is and provide you with eight ways to improve your ranking, especially if you are in the holiday let management business.
What is Airbnb Ranking?
Airbnb ranking is the algorithm that Airbnb uses to sort listings based on their relevance to a guest's search query. It takes into account a variety of factors, such as price, location, reviews, and amenities, to determine which listings appear at the top of the search results.
Why is Airbnb Ranking Important?
Airbnb ranking is essential because it determines the visibility of your listing. The higher your ranking, the more likely your listing is to appear at the top of search results, making it more visible to potential guests. This increased visibility can lead to more bookings and higher revenue.
How to Improve Your Airbnb Ranking.
1. Optimise Your Listing Title and Description
Make sure your listing title and description are clear, concise, and accurately represent your property. Use keywords related to your location, such as "5 minutes to beach + hot tub" or "Free parking in town centre," to improve your search relevance.
2. Respond to Inquiries and Booking Requests Quickly
Responding promptly to inquiries and booking requests can help improve your ranking. Airbnb's algorithm considers response time when ranking listings, so responding quickly can help boost your visibility.
3. Keep Your Calendar Updated
Keeping your calendar up to date and blocking off unavailable dates can help improve your ranking. Airbnb rewards hosts who have an up-to-date calendar, as it ensures a smoother booking process for guests.
4. Price Your Listing Competitively
Pricing your listing competitively can help improve your ranking. Airbnb's algorithm considers price when ranking listings, so setting a competitive price can help boost your visibility.
5. Maintain a High Response Rate and Rating
Maintaining a high response rate and rating can help improve your ranking. Airbnb's algorithm considers both response rate and rating when ranking listings, so responding quickly and providing excellent service can help boost your visibility.
6. Offer Amenities and Extras
Offering amenities and extras, such as Wi-Fi, breakfast, or a welcome basket, can help improve your ranking. Airbnb's algorithm considers the amenities and extras that a listing offers when ranking listings, so offering these can help boost your visibility.
7. Host Guests Consistently
Hosting guests consistently can help improve your ranking. Airbnb's algorithm considers the frequency of bookings when ranking listings, so hosting guests consistently can help boost your visibility.
8. Encourage Guests to Leave Reviews
Encouraging guests to leave reviews can help improve your ranking. Airbnb's algorithm considers the number and quality of reviews when ranking listings, so encouraging guests to leave reviews can help boost your visibility.
Conclusion
Airbnb ranking is a crucial factor in attracting guests and generating revenue. By optimising your listing title and description, responding promptly to inquiries and booking requests, keeping your calendar updated, pricing your listing competitively, maintaining a high response rate and rating, offering amenities and extras, hosting guests consistently, and encouraging guests to leave reviews, you can improve your Airbnb ranking and increase your visibility on the platform. These tips are especially relevant if you are in the holiday let management business, as they will help you stand out in a competitive market.
If you're looking to improve your Airbnb ranking and generate more income from your listing, consider working with Guested. As an experienced holiday let management company, we specialise in optimising Airbnb listings to maximise their potential.
Our team of experts can help you improve your ranking by implementing the eight strategies discussed in this blog post.